Insta Credit Campaign

 

 

Total Value:  $7,000

Duration:  3 weeks

Local / National:  Local

Concept:  Listeners were encouraged to upload their own version of jingle about Instacredit Automart for a chance  to win money and be featured on an advertisement.

The campaign was significant because it came to us through an agency (Turec Advertising) and was a collaborative effort between our company (Radio One) for the hip hop audience, and Clear Channel for a country music audience.  In addition, the client had their own website and wanted contestants and voters to be able to navigate to the respective contests from their website as well.

One of my primary roles in this was to oversee all three website’s implementation of the contest and make sure it ran smoothly.

Elements:

Web Ads

Microsite

Contest Page

Social Media

Text blast

Duties:

Overseeing execution of campaign launch

Create website designs and graphics for each site

Create and design web ads

Collect recap media

Create the schedule for the different elements of the website

Design the technical implementation of how the campaign would work

Serve as primary communication liaison for Radio One, Clear Channel, Turec Advertising, and Instacredit Automart regarding the development and execution of the campaign.

Submit order for processing and execution to traffic department