1-800-522-Hurt Social Media Campaign

 

 

Total Value:  $5,000

Duration:  1 Day

Local / National:  Local

Concept:  Contestants had a chance to be featured in a commercial and win money.  Entered by recording a video on site at the Dub Car Show at the client’s booth that was uploaded to social media site Socialcam.  Video submission was then promoted over station 97.9 The Beat’s social media sites for Facebook and Twitter.  Winner was selected from the most likes and by the client.

Elements:

Social Media

Video Shooting

Duties:

Planning and shooting of video production

Overseeing execution of campaign launch

Determine how to make campaign work technically

Trouble shoot

Train team members on how it works

Provide walk through and testing with client

Explain technical details to client prior to campaign launch